NYC & Company has announced the opening of reservations for the NYC Restaurant Week, Fall 2014. NYC & Company is the official marketing, partnership and tourism organization in the Big Apple. The NYC Restaurant Week runs October 21 through November 15 and gives tourists and native New Yorkers alike 4 full weeks of great dining discounts in a number of New York City restaurants. Special pricing runs Monday through Friday of each week, with optional Sundays and Saturdays excluded. Restaurant aficionados may eat 3-course prix-fixe lunches for a low price of $25 and 3-course prix-fixe dinners for only $38. These prices do exclude beverages, tax and gratuity. Go to nycgo.com/restaurantweek for a full list of the NYC restaurants and to make reservations. Fred Dixon, president and chief executive officer of NYC & Company, praised New York as the “undisputed dining capital of the world” and its varied and unique cuisines and dining venues. He elaborated that the NYC Restaurant Week promotion is outstanding because it gives diners a way to experience all New York dining has to offer them and to do it in an affordable way. Many new Big Apple restaurants have joined this year’s line-up, including Murray’s Cheese bar, Minton’s in Harlem, Greenhouse Cafe and Tanoreen in Bay Ridge,and Socarrat Paella Bar in Nolita. Launched more than 20 years ago in 1992, NYC Restaurant Week is the biggest and the first dining program of this variety anywhere. It is key to assisting New York’s restaurant industry which generates more than $12 billion each year in the area and gives jobs to more than 200,000 individuals. Tracy Nieporent, Chairman of NYC & Company’s Restaurant Committee, states that the New York City restaurants really enjoy giving diners something that is superlative on every level– excellent quality, great variety, outstanding diversity and the best in entertainment. Nieporent called the Restaurant Week a way to experience Big Apple dining “in a way that’s authentic and entertaining.” Again this year, patrons can take advantage of a special offer from American Express. American Express Card Members will receive a $5 credit on their statements if they spend $25 or more at a participating restaurant. To register and get more information on this great offer, visit amexnetwork.com/nycrestaurantweek. The NYC Restaurant Week Summer 2014 advertised the event in a totally new way by promoting local chefs in creative assets. All digital properties, banners, taxi videos and other media will prominently feature NYC Restaurant Week and its excellent cuisine. Go to the media library at nycgo.com/pressphotos. The Toshiba Vision screens in Times Square will show NYC Restaurant Week Summer 2014 items every 5 minutes for 3 weeks– from October 21 to November 15. Diners should share the outstanding experiences they have during Restaurant Week by using hashtag#NYCRestaurantWeek. NYC & Company is producing NYC Restaurant Week Summer 2014. The Founding Sponsor of the event is American Express. NYC & Company is the official marketing and tourism organization for New York City. It aims to increase tourism and travel in and through the 5 boroughs of the Big Apple. NYC & Company works to boost the economy of the area and to positively promote the image of the city across the globe. Go online for more information about NYC & Company: nycgo.com.